Competitive strategy and performance measurement in the Malaysian context
نویسندگان
چکیده
منابع مشابه
Competitive Strategy and Performance Measurement in the Malaysian Context: An Exploratory Study
Purpose – The purpose of this paper is to contribute to a better understanding of competitive strategy and performance measurement in the Malaysian context by applying a modified version of Conant et al’s generic strategy scale and categorizing Malaysian firms along the Miles and Snow business strategy typology. Design/methodology/approach – Competitive strategy and performance measurement were...
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ژورنال
عنوان ژورنال: Management Decision
سال: 2008
ISSN: 0025-1747
DOI: 10.1108/00251740810846716